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Search Engine Optimization. New England Franchise Association (NEFA) double-clicks on
WESTBOROUGH, MA, September 06, 2009 /Franchise PR News/ -- Attracting franchise candidates has never been more challenging. In recognition of this dire trend, the New England Franchise Association (NEFA) is presenting the latest strategy and techniques at the upcoming meeting scheduled for Tuesday, September 15 to be held at Four Points by Sheraton Hotel, 1125 Boston Providence Turnpike, Norwood, MA (just off Route 128).
The evening includes a cocktail and networking session beginning at 5:30 PM, dinner at 7:00 PM, and then the presentation from Roland Lacey, CEO of MediaRight Technologies. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $60 per person and includes dinner. All NEFA Members get $10.00 off. For information regarding NEFA membership visit: www.nefranchise.org.
Roland Lacey, president of MediaRight Technologies and an expert in Search Engine Optimization (SEO) will discuss strategies on how franchise organizations can dominate search engines. Lacey, who builds websites that specifically generate more traffic and more leads from Google and other search engines, will discuss SEO; Google Adwords; and the best way to bring motivated prospects to your website.
Lacey has developed countless websites that are search engine optimized for a variety of franchise companies including Black Dawg Sealcoat, The Right One, Together Dating, Personal Best Karate, Lapels Dry Cleaning and others.
Founded in 1996, MediaRight Technologies' mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online. The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel's books: "The Essential Online Solution: The 5 Step Formula for Small Business Success" as well as the recently released second edition of "Retail Business Kit for Dummies" both published by Wiley and Sons.
About NEFA
New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.
To reserve your seats, please contact New England Franchise Association via the organization's website www.NEFranchise.org, email: info@NEFranchise.org, or by calling NEFA Executive Director Jim Coen, (617) 469-3002.
About PR Works
Serving small to mid-sized clients, we often act as a "quarterback" to generate "new business" on a consistent basis. We look at what tools are necessary to surround your best potential customers with positive messages.
In addition to creating "news" opportunities, we are marketers and writers. Thus, we take a look at the "big picture" of how to generate new business for you. This might include new sales materials, publicity, a direct mail campaign, a micro telemarketing unit, or updating the content on your website.
Our clients seem to like the fact that:
1. Seasoned professionals work directly with them and on their account.
2. Our bandwidth of contacts rivals the big boys.
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4. We are almost human compared to our competition.
PR Works for you to generate new leads, greater visibility and new opportunity thru:
Strategic PR planning
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